Tele2 Business’s Journey with Account Based Marketing Tele2 Business embarked on Account-Based Marketing (ABM) primarily because they recognised a gap in their understanding of stakeholders within their prioritized accounts.
They were aware that numerous individuals played a role in the decision-making process, yet their interactions were limited to just a few key contacts – often no more than two to four individuals.
This discrepancy between the individuals they could reach and the actual buying committee was a significant challenge. Tele2 Business needed a more comprehensive approach to identify and engage with all influential stakeholders.
Discover more by watching the video, see how Tele2 Business’s gained and understand how their newfound insights propelled their business forward.
Lisa Carnbrand, Brand Manager at Tele2 Business