Account based for real

"What I find interesting is that you get to look inside the customer's walls, see what they're reading, and what they're interested in. In that way, we can identify what's important to the customer and what we can emphasize in our sales meetings. It's like getting the answer key to an exam."

"Our Account Based Marketing efforts together with InZynk, allows us to develop our strategy in targeting key customers. With customised communication for selected target companies, we become more relevant and can effectively demonstrate value. In addition, getting an overview and insight into the customer's buying behaviour towards us, teaches us even more about them."

"We saw the opportunity to be top of mind for our most important customers. It also lets us show a different side of ourselves and highlight the perspective that is most important for that particular customer"

Since we have dedicated salespeople who focus on larger customers and deals (Key Account Managers), ABM fits well into our strategy for them. Being able to position ourselves and demonstrate value to a larger group of decision-makers than the sellers can access inside the target companies, we can accelerate the business dialogues. The support you get from InZynk in these efforts also becomes a good bridge between marketing and sales.