The Real Threat to B2B Growth Isn’t Acquisition – It’s Retention
Keeping customers is far more cost-effective than winning new ones — why retention, not acquisition, is the real threat to B2B growth, and what to do about it.
Blog
Are you our next Customer Success Specialist?
InZynk is hiring a Customer Success Specialist to lead onboarding, drive platform adoption and feed customer insights back into product for its B2B ad SaaS.
From Visibility to Win: A Guide for B2B Teams
A guide to how InZynk turns brand visibility into won deals: targeting the right accounts, staying visible over time and tracking which companies engage.
The Missing Link Between Being Known and Being Chosen
Making the shortlist means you're seen — not chosen. Why positioning, stakeholder trust, and staying visible decide B2B deals after recognition.
Making it to the Shortlist: Why Being the Best Isn’t Enough
B2B buyers rarely survey the whole market — they pick from a short mental list, and group decisions favour familiar, low-risk vendors over unknown ones.
The Positioning Problem
InZynk advisor Christopher Strandell explains why B2B brands get stuck on outdated positioning, and how focusing on your top 10-15 accounts can fix it.
Beyond FOMO: How to get started on a targeted strategy
ABM advisor Erik Annerberg explains how to start a targeted strategy: mine existing customer relationships, build a sales plan and use engagement data.
Breaking Free from Business FOMO
ABM advisor Erik Annerberg explains how fear of missing out pushes B2B companies to chase broad markets instead of grading and focusing on top accounts.
Quantity or Quality – Leads or Deals?
Lead generation and account-based marketing serve different goals — this piece explains when to use each, and how combining both maximises B2B impact.
Stay visible – Out of sight is out of mind
Staying visible to target accounts through brand awareness, thought leadership and consistent, personalised engagement keeps a B2B brand top of mind.