Mesaure what matters We always get questions about how to measure the leads from an Account Based Marketing campaign. And the truth is that B2B marketers often measure their campaigns like B2C marketers, which is problematic. We will dig deeper into that below. Furthermore, simply paying for thousands of views
Account Based Marketing (ABM) is something that more or less every marketing professional has heard about. However, there are many takes (misconceptions) about ABM, and it can be challenging to understand what it means and how it works. ABM is essentially a way of working where sales and marketing teams
“We see a fantastic opportunity to enable and create the digital sales rep and marketer that can navigate through the overwhelming information that is being pushed to B2B companies. The key is to position our customers with tailored communication towards each of their customers, reaching and influencing more than the ones an individual sales rep can access on their own”, says Co-founder Pål Lind
Based in Oslo and Stockholm, InZynk are helping many of the world’s biggest B2B companies to win contracts worth millions. Focusing on attracting the experts in the field of ABM and owning their self-built platform the path for conquering Europe is clear.
Based in Oslo and Stockholm, InZynk are helping many of the world’s biggest B2B companies to win contracts worth millions. Focusing on attracting the experts in the field of ABM and owning their self-built platform the path for conquering Europe is clear.
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Don’t hesitate to contact us if you want to know more about Account Based Marketing.
