Get Sales and Marketing in sync
Listen to the Mega Deals Podcast, where Christopher Engman, the author of the “Megadeals” book, guides our ABM Advisors through a conversation about how you get sales and marketng synchronize with Account-Based Marketing (ABM).
Have you ever heard of ABM?
People often think it’s some sort of tech stack, but it’s all about targeting your most important accounts and creating personalised messages that matter specifically to them – it’s like finding that perfect-fitting glove!
And to be your trusty guides on this journey, we’ve got our very own Advisors, Christopher Strandell and Erik Annerberg, who together boast a whopping 20 years of ABM wisdom.
Listen to the episode
In this episodet, Erik and Christopher will fill you in on all the vital ingredients in the ABM recipe.
