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Webinar – How to Create Ads That Catch Attention and Drive Engagement!

About the webinar

So, you’re curious about making ads that don’t just blend into the background?

With around 6 000 – 7 000 marketing messages hitting each of us daily, it’s a real challenge to make sure your brand gets noticed. Our upcoming webinar, How to Create Ads That Catch Attention and Drive Engagement, is here to help. We’ll show you how to cut through the noise and make sure your dream customers actually see you.

We’ll walk you through the most common ad mistakes (don’t worry, you’re not alone!) and show you how our customers have cracked the code to grab attention—and keep it.

Grab your spot now, and let’s get your brand the attention it deserves!

What's on the menu

  • The Digital Advertising Space
    See how crowded the ad landscape really is—and why standing out matters. 

  • Mechanisms for Standing Out
    Learn what truly grabs attention, from psychological cues to smart targeting. 

  • The Golden Ticket
    You’ll get a practical checklist to grab that golden ticket to engagement 

  • Demo: Ad Creator in Action
    Watch a live demo to see how to build impactful ads, in minutes. 

Watch it here
Speakers

Erik Annerberg
ABM Advisor at InZynk

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Christopher Strandell
ABM Advisor at InZynk

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Q&A Time

How can you prove value of the display ads in terms of connection to deals that become closed won? Do you also provide some sort of attribution tool? Does the InZynk platform connect to CRM systems?

We have a Salesforce integration in place, would you like to try it out? Let us know!

One-to-one advertising is designed to boost win rates and shorten sales cycles, which can be measured (over time, A/B testing etc).

You can also track the account’s engagement leading up to the deal, e.g. more website visits, number of visitors, and longer time on site to demonstrate impact. Don’t be surprised if more people “all of a sudden” show up to meetings with your Sales team. And when your Account Executive comes back for help with their next deal, you’ll know your efforts are making a difference.

Demonstrating value of your one-to-one advertising is very straight forward. With that said – B2B deals are generally rather complex, making it difficult to isolate one given activity that made the deal happen. As deals usually result from the combined efforts of Sales and Marketing.

In our company, brand guidelines are very strict, and I don’t think we would be allowed to make a lot of changes even for this type of 1-1 marketing. Any suggestions on what to do then?

Arrange a meeting with the brand team and explain why you want to step away from the guidelines and make it clear this is just for one company, not a broad campaign. If there’s a large deal on the table and Sales is stressing the importance of positioning you effectively, our experience is that they’ll often approve. If not, there are usually ways to meet halfway.

If I want to target a company that doesn’t use imagery on their website that is directly linked to their offering, what type of imagery should I use in the ads?

There are many ways to be creative here. Make sure the image connects to points made in the copy, which will be tailored towards what you wish to emphasize to that specific company. You can also mirror their colors and wording to stand out, maybe you can make use of the name of the company in the copy too?

Can we upload our own ads instead of making them in the Ad Generator in InZynk?

Yes. You can easily drag and drop your existing ads to upload them in the platform.

Are the recommended ad formats based on the standard formats for each different target market?

We recommend these particular sizes to maximize visibility across the most common publishers in global media.

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Kungsgatan 32
111 35, Stockholm, Sweden
Phone: +4673 975 46 86

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Phone: +47 484 80 484

E-mail: [email protected]

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Visit us at

Stockholm
Kungsgatan 32
111 35, Stockholm, Sweden

Phone: +4670 017 63 39

[email protected]

Trondheim
Krambugata 2
7011, Trondheim, Norway

Phone: +47 484 80 484

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Copyright 2025 © All rights Reserved.

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