Turn anonymous visitors into identified accounts
85%
of organisations admit that they’re unable to consistently identify their addressable audiences according to Winterberry Group. This is, despite the fact that we are now drowning in data.
With Account tracking, you are able to identify all organisational visitors coming to your website.
Our customers use account tracking to monitor individual accounts. Account tracking enable them to easily understand what the account is focusing on, when they are active and if the information correlates with what the sales reps talks about. This gives sales the insights they have longed for when approaching customers.
With Account tracking, you are able to identify all organizational visitors coming to your website.
Our customers use account tracking to monitor individual accounts. Account tracking enable them to easily understand what the account is focusing on, when they are active and if the information correlates with what the sales reps talks about. This gives sales the insights they have longed for when approaching customers.
Difference
to Marketing Automation
Where Marketing Automation is great in keeping track of your contacts, knowing what they do and reaching them in relevant ways, it doesn’t tell the bigger picture of what is happening inside an entire account. This is why InZynk’s Account Tracking exists.
Account tracking visualise the entire organisations behavior on your website, not only people that
have signed-up or given away their email-address. It enables both marketing and sales to better adapt their approach and generate more valuable insights in how to engage the account in the best way.
Difference
to Marketing Automation
Where Marketing Automation is great in keeping track of your contacts, knowing what they do and reaching them in relevant ways, it doesn’t tell the bigger picture of what is happening inside an entire account. This is why InZynk’s Account Tracking exists.
Account tracking visualise the entire organisations behaviour on your website, not only people that
have signed-up or given away their email-address. It enables both marketing and sales to better adapt their approach and generate more valuable insights in how to engage the account in the best way.
