The Missing Link Between Being Known and Being Chosen
In B2B, the hardest battle is often getting noticed in the first place. Making it onto a buyer’s shortlist means you’ve won that round – you’re seen as a credible
September 11, 2025
In B2B, the hardest battle is often getting noticed in the first place. Making it onto a buyer’s shortlist means you’ve won that round – you’re seen as a credible
In B2B sales, most companies don’t lose to competitors – they lose by never being considered at all. You might have the perfect solution, the right timing, even a clear
“Since our launch in 2017, we’ve focused on building the technology while continuously validating with our customers that what we’re doing is right. Now we’ve received the confirmation we wanted and can shift our full attention to growth. It’s all about scaling from here,” says Co-Founder Pål Lind to Kampanje.
“Many companies are good at creating a brand but do not position themselves towards their most important accounts. We help customers become more visible and win contracts by giving them a higher hit rate in a make-or-break market,” says Co-founder Pål Lind.
“It was in relation to what we hoped for and what we envisioned about a year ago, so we are satisfied with that”, says Co-founder Pål Lind. “In 2023, we have increased staffing by 50 percent. We have also invested a lot in technology and development and are now launching a SaaS solution to be able to scale and make arrangements to be able to help more customers in the future”, says Pål Lind
“We see a fantastic opportunity to enable and create the digital sales rep and marketer that can navigate through the overwhelming information that is being pushed to B2B companies. The key is to position our customers with tailored communication towards each of their customers, reaching and influencing more than the ones an individual sales rep can access on their own”, says Co-founder Pål Lind
Based in Oslo and Stockholm, InZynk are helping many of the world’s biggest B2B companies to win contracts worth millions. Focusing on attracting the experts in the field of ABM and owning their self-built platform the path for conquering Europe is clear.
Based in Oslo and Stockholm, InZynk are helping many of the world’s biggest B2B companies to win contracts worth millions. Focusing on attracting the experts in the field of ABM and owning their self-built platform the path for conquering Europe is clear.
E-mail: [email protected]
