An op-ed about paying for software seats instead of results got picked up by 14 publications across Europe and beyond. Here’s what the “SaaS tax” is, why so many people are talking about it, and what we’re doing about it.
Keeping customers is far more cost-effective than winning new ones — why retention, not acquisition, is the real threat to B2B growth, and what to do about it.
Inzynk is hiring a Customer Success Specialist to lead onboarding, drive platform adoption and feed customer insights back into product for its B2B ad SaaS.
A guide to how Inzynk turns brand visibility into won deals: targeting the right accounts, staying visible over time and tracking which companies engage.
Making the shortlist means you're seen — not chosen. Why positioning, stakeholder trust, and staying visible decide B2B deals after recognition.
B2B buyers rarely survey the whole market — they pick from a short mental list, and group decisions favour familiar, low-risk vendors over unknown ones.
Inzynk advisor Christopher Strandell explains why B2B brands get stuck on outdated positioning, and how focusing on your top 10-15 accounts can fix it.
ABM advisor Erik Annerberg explains how to start a targeted strategy: mine existing customer relationships, build a sales plan and use engagement data.
ABM advisor Erik Annerberg explains how fear of missing out pushes B2B companies to chase broad markets instead of grading and focusing on top accounts.
Lead generation and account-based marketing serve different goals — this piece explains when to use each, and how combining both maximises B2B impact.