2-3%
of the original information you receive is remembered after 30 days.
Digital marketing is an invaluable resource for Sales in order to be present and visible towards companies that Sales are addressing and prioritising.
InZynk’s advertising solutions consist of various methods to make sure you reach the relevant audience for you, and that you are not forgotten.
Content is Key
Tips and Tricks
By combining the expertise and insights from sales and marketing , you can ensure that the messaging truly creates attention and drives engagement from your top account.
Here you’ll find our best tips and tricks.
Copy
- Stay relevant – how do you want to position yourself towards each account? Be specific about what you want to highlight
- Short is sweet – don’t try so say it all, you only have a few seconds to grab the reader’s attention. Limit your message to 2–3 lines and one clear call-to-action
- Research your accounts website – can you use their way of wording things in a way that will make them feel like you are talking directly and to create recognition?
Graphics
- Use colors, elements and visuals that resonate with your target account and their industry.
- Ensure that the image you choose serves your purpose by reinforcing your message and enhancing its impact.
Why not put your sales representative in the ad? To add a familiar face – preferably combined with a quote – has proven to increase engagement and CTR
Don't count the people you reach, reach the people that count
David Ogilvy
Tele2 is working with recognition
Tele2 draws inspiration from all visual and brand specific aspects of their target accounts – how they express themselves on their websites and which visual style they apply, so that the target audience feels ‘at home’ when they see the ad. This way, the ad looks as though it comes from themselves.
The short version
Be personal and relevant
Align digital and physical message
Leverage visual elements
Keep it short and sweet
Contact us
Do you want help creating content that drives engagement?
Get in touch with our experts so we can help you get started with your ABM program