How inZynk does it – Turning brand awareness into deals
In every major B2B purchase, the buying group quickly narrows the field to just a few contenders – a shortlist. Getting onto that shortlist depends on how visible and familiar your brand feels. Winning from there depends on how well you position yourself as the low-risk, high-fit choice. The reality is that many companies never clear the first hurdle. They aren’t even known, let alone remembered, when the shortlist is made. And even fewer convert a shortlist status into an actual win.
This guide shows how InZynk helps you bridge that gap – turning awareness into consideration, and consideration into closed deals.
Get a sneak peak on how to get on the shortlist
– A Guide for B2B Teams
The shortlist is where every deal begins. If your company isn’t on it, you won’t even be considered, no matter how strong your solution is. To earn that spot, you need visibility long before a buying process officially starts. InZynk helps you build that presence in a structured way:
- Target the right companies – focus only on the accounts you want as customers, with no wasted budget on irrelevant impressions.
- Stay visible over time – make your brand feel familiar when discussions begin.
- Show up in trusted contexts – appear on sites your buyers already read and trust.
- See who’s engaging – track which companies notice your ads and visit your website, so you know where interest is building and when sales should lean in.
