80% of all sales interactions will take place in digital channels by 2025 according to research. This puts even further focus on marketing and what activities can support sales in this changing landscape. Sales will need the help of marketing to further understand the buying journey and to influence it.
As the business world becomes increasingly digital, the way customers make purchasing decisions is changing rapidly. According to Gartner, a leading research and advisory company, 80% of all sales interactions will take place in digital channels by 2025. This means that businesses need to adapt quickly in order to stay competitive and to connect with customers where they are.
As this landscape evolves, marketing plays an increasingly important role in supporting sales. By understanding the buying journey, marketers can help sales teams to identify key touchpoints, and develop targeted strategies to move customers through the funnel. Marketing can also use data and analytics to gain insights into customer behavior and preferences, and to optimize messaging and content accordingly.
At InZynk, we want to help your business to navigate the changing world of sales and marketing. Our team of experts has extensive experience in developing effective strategies and executing ABM programs that drive results. From lead generation to customer retention, we can help your business achieve its sales and marketing goals in the digital age.
So, if you’re looking to stay ahead of the curve and connect with customers where they are, contact us today to learn more about how InZynk can help you succeed.
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