About the webinar
Generating demand? It’s not about casting a wide net and hoping for the best. It’s about getting in front of the right companies before they even know they need you.
What if you could slide into your dream customers’ radar before they even start looking?
With Company Advertising, you can stay top of mind, building awareness early and often, so you’re the first they think of when they’re ready to talk.
What's on the menu
✅ Identify and engage high-value accounts before they signal intent
✅ Build awareness early with frequency & brand exposure
✅ Warm up cold audiences
✅ How to measure and optimize
We’ll also share real-world examples of how brands are using these strategies to drive more pipeline and revenue.
Speakers
Q&A Time
The short answer is no, you can’t directly target specific individuals with InZynk’s platform. But here’s the good news: you don’t need to. High-level managers don’t make decisions in isolation. By creating demand at the company level, you naturally influence the entire buying group, making it more likely that decision-makers take notice.
Here’s how:
- IP-based targeting – Your ads are shown only to employees at the selected company, ensuring that your message stays within their internal ecosystem.
- Influencing the entire buying group – Half of the buying group is NOT your ideal buyer persona. If you only target C-level executives, you lose 50% of your impact because key influencers and decision enablers are left out. By reaching multiple stakeholders—champions, influencers, and blockers—you build internal traction that eventually moves up to leadership.
- GDPR-Compliant by Design – InZynk operates without using personal data, meaning we don’t track or target specific individuals. Instead, we use IP-based targeting to display ads within the right companies—fully aligning with GDPR regulations. Since we’re not relying on personal identifiers, there’s no need for individual consent, allowing you to create demand and drive visibility across key stakeholders while staying compliant.
So, while you might not be able to say, “Show this ad only to the CMO,” you can make sure your brand stays visible inside the right company—not just for the people you already know, but also for hidden influencers who can advocate for your solution internally.
Yes and no. The key to success isn’t reaching more companies—it’s about consistent exposure to the right ones.
Now, would it be beneficial to double the spend to EUR 2,000 instead, yes it would. But there is always a balance to consider. E.g. your overall budget capabilities, the priority & potential of the companies to target, your expectations, the size of the organizations etc.
The beautiful thing is that you get to choose the budget, and we’re always happy to guide you into finding that balance that makes sense for you.
Here’s why 1,000 EUR across 100 companies can still drive impact:
- Multiple impressions per company – Instead of spreading your budget too thin, InZynk ensures that each company gets repeated exposure.
- B2B decisions take time – A one-time ad won’t cut it. Buyers need to see your brand again and again before they act. A smaller budget focused on the right accounts ensures that happens.
- You’re only paying for relevant impressions – Unlike other platforms where your budget gets diluted by irrelevant views, InZynk only targets the companies you care about.
Of course, if you’re going after huge logos with thousands of employees, you may need to adjust your budget or target fewer companies to get the level of exposure needed. The good part? With InZynk, your budget is spread evenly across your target group, so one company doesn’t end up consuming 85% of your spend while others barely see your ads.
