Follow up on your accounts
Make sure that you are focusing on the right accounts and that your chosen messaging is the most relevant for the ongoing sales dialogue.
Engagement
-
How have the number of visitors changed?
-
Is the avrage time spent on site longer or shorter?
-
Have the number of page views changed?
- How has the organic search developed?
Messaging
-
Is the current messaging aligned with the discussions sales are having?
-
What’s important to them right now?
-
What are they striving to achieve?