Follow up on your accounts
Make sure that you are focusing on the right accounts and that your chosen messaging is the most relevant for the ongoing sales dialogue.
How have the number of visitors changed?
Is the avrage time spent on site longer or shorter?
Have the number of page views changed?
- How has the organic search developed?
Is the current messaging aligned with the discussions sales are having?
What’s important to them right now?
What are they striving to achieve?