Our Customers
Postnord Strålfors
One of Postnord Strålfors challenges is that their customers have long decision-making processes, the solutions are often complex, and they involve multiple decision-makers.
Tele2
The reason why Tele2 Business wanted to start working with Account Based Marketing from the beginning was that they didn’t know all the stakeholders at their prioritized accounts.
Some of our awesome customers
I really like the way InZynk includes the sales team throughout the campaigns and helps sales and marketing getting more aligned.
InZynk helps us with the right questions to think about our customer’s pains and gains, this helps us to increase visibility and to drive the complex B2B sales process effectively forward.
The account-specific insights we gain for our focus customers, strengthen the collaboration between marketing and sales.
We saw the opportunity to be top of mind for our most important customers. It also lets us show a different side of ourselves and highlight the perspective that is most important for that particular customer
I´m very pleased with InZynk and their incredible commitment in our joint ABM project. They are attentive and offering a wealth of knowledge and expertise around Sales & Marketing for high value accounts and opportunities.
What I find interesting is that you get to look inside the customer's walls, see what they're reading, and what they're interested in. In that way, we can identify what's important to the customer and what we can emphasize in our sales meetings. It's like getting the answer key to an exam.
Our ABM efforts have resulted in a much better dialogue and collaboration between sales and marketing. By sharing insights between the teams, we can ensure that the digital messaging goes hand in hand with what happens in the sales dialogue.
InZynk and ABM help us coordinate sales and marketing in an efficient way. We see great value in working together as a team towards our most important business areas.
Our Account Based Marketing efforts together with InZynk, allows us to develop our strategy in targeting key customers. With customised communication for selected target companies, we become more relevant and can effectively demonstrate value. In addition, getting an overview and insight into the customer's buying behaviour towards us, teaches us even more about them.
Inzynk gave us great insight into how our customers and potential stakeholders think and act when they are searching for transport solutions. With their technology, we had the opportunity to reach a large customer group with good results, and with continuous check-ins, we were able to ensure that the campaigns were proceeding as they should.
InZynk has helped us develop our ABM capabilities, guiding both our marketing and sales teams forward in this new way of working. We are at the beginning of this journey but have already seen some promising results, such as being able to provide strong marketing support during an extensive RFP process. The team at InZynk is guiding us forward and challenging us to reach new heights. I'm happy to have such a partner for our ABM efforts.
Since we have dedicated salespeople who focus on larger customers and deals (Key Account Managers), ABM fits well into our strategy for them. Being able to position ourselves and demonstrate value to a larger group of decision-makers than the sellers can access inside the target companies, we can accelerate the business dialogues. The support you get from InZynk in these efforts also becomes a good bridge between marketing and sales.
We are very satisfied with the collaboration with InZynk. Account Based Marketing helped us reach our target audience in a somewhat complicated sales process that involves many decision-makers at various stages. Through good project management and thorough follow-up, we have achieved good results and can monitor the development based on measurable parameters.
Inzynk have helped us refine our ABM programme to reach priority audiences and continually achieve strong results. We’ve been able to customise our advertising towards selected organisations, identify the most engaged, and understand their preferences for content and products. The results have provided our Sales teams with valuable insight into the behaviour of their priority client and prospect organisations, helping them tailor their approach.”
We see great benefit in conducting ABM (Account-Based Marketing) towards selected target groups, while we experience that ABM is a nice way to unite sales and marketing
